Today everyone in the business world is aware of the importance of online presence. To reach out to their target people and escalating the sales of their products and services, every running business is making their own website.
Be it a large business entrepreneur or a small one, web presence is necessary for surviving in this fierce business world.
A strong web presence can be of great aid in expanding your business and aiming more and more customers. Internet being an indispensable part of our everyday life today, maximum number of customers is available in the online markets rather than those offline ones.
Therefore, it is a professional and attractive website that every business house needs today to get success and expand.
A few facts to know about web development:
- The two extremely important factors in creating a website are Web design and Web development. Web Development is quite complex in nature and involves many disciplines. The job includes research, need analysis, design and development, writing, promotion, marketing and so on. It is a hard task and needs space, energy, time and determination to succeed in the job. It is not only good designs that is required for strong online presence but various factors like quality website content, marketing and promotion hold a lot of importance.
- The first step of Website Development will be Need Analysis. It will be a great waste of time and resource if you simply jump into the race without finding out whether your website or product has any takers in the market or not. You can gain idea about same kind of markets from web directories and Search engines. In the next step you need to create a proper USP that will convey the message regarding your purpose of existence.
- Before starting the design it is important to identify your customers, know their interests, requirements and how to make your service accessible to the customers so that you can create an impressive USP to address them. Now it’s time for website development. You need to decide upon various factors like content, precision and various other marketing techniques including technical language (Java, CGI, etc.), newsletters, sales letters, articles, blogs, references and try to collect customer testimonials.
- It is not impossible that a well planned web development project is unable to create the desired impact and attract the customers. Here you need to start promoting the site to drive the traffic by adopting various techniques like articles, blogs, forums, Press releases, banners and advertisements. To drive more traffic to your website it is important to choose your promotion platforms with great care. Cross check your ideas before going online and develop the best selling marketing strategy.
Website development has come up as a promising industry and an incredible advancement in this field is evident as bliss of technology. The tremendous growth of this industry has paved the way for professional web developers who are offering a specialist service in this field. These skilled and experienced people are well proficient in Database Designing and SDLC.
They have a great experience of working with open source platforms like WordPress, Drupal, Magento and Joomla and also with popular PHP frameworks like YI, Zend, CI, CodeIgnitor. This is why most of the companies are opting to hire php programmers and being successful in achieving the desired results.
Marie Safel has been working as a web developer for seven years now. She has published several articles on the latest technologies in the field of web development and the benefits to hire php programmers. She shares valuable knowledge with us on how to make a strong web presence with efficient php programmers.